未來以北 | 層疊的街頭主義:WHOOSIS成都店空間設計

國際設計 發佈 2024-01-18T18:46:07.223610+00:00

WHOOSIS在街頭文化的土壤里一直有著獨特的表達,無論是豐富的服裝零售、多元的活動現場,都有著鮮明的客群效應。成都的首店更是帶有一如既往的活力和憧憬,向他們的夥伴展示著有趣的互動場所。


WHOOSIS在街頭文化的土壤里一直有著獨特的表達,無論是豐富的服裝零售、多元的活動現場,都有著鮮明的客群效應。成都的首店更是帶有一如既往的活力和憧憬,向他們的夥伴展示著有趣的互動場所。

WHOOSIS has always had a unique expression in the street culture - the clothing retail and diverse live events have a distinct customer group effect. The first store in Chengdu demonstrates to their friends a fun and interactive place with the same energy and vision as always.



這個通透高挑的商業空間由大小不一的雙層結構組成,店鋪坐落於潮流服飾品牌的聚集地。考慮到整體運營的需求,我們使用合適的交通流線,將兩層空間串聯起來,對人們有向上或向下的引導。面對比較複雜的空間,初期的設想便是用最直接的形體關係來連接,並圍繞它進行各個功能的排布組織。

The airy, tall commercial space is made up of double-story structures of different sizes and surrounding by a range of trendy clothing retailers. Considering the needs of the overall operation, we need to connect the two floors with appropriate traffic lines, which can guide people shopping around the two levels. To deal with complex spaces, the initial idea is to use the most straightforward shape organization to connect and arrange the functions around it.



當黑色的體塊穿插於層疊的透明的盒子時,一個和品牌態度相融合的空間故事就此展開。我們將反叛的街頭精神依託於一個深沉的黑色木質盒子,進而與豐富色彩以及細節紋理產生互動。空間裡構築的縱橫形體在一定程度上模擬了抽象的街頭場景。從入口開始,便能看到夾層以及二樓的層疊關係,這種向上的交通組織,使空間的不同角落都能持續產生新的交談,瀏覽,駐足拍攝。

When the black blocks are interspersed with overlapping transparent boxes, a spatial story that integrates with the brand attitude unfolds. We hope the rebellious street spirit is backed by a deep black wood that interacts with the rich expression of color and detailed textures. The vertical and horizontal blocks constructed in the space constitute the abstract street scene to some extent, from the entrance, the layered relationship between the mezzanine and the second floor is shown. This upward traffic organization enables the continuous generation of new conversations and also lets people browse, stand and photograph in different corners of the space.



我們力求這個空間裡有著不同形式和尺度的陳列區域,也讓進店的人群可以感受到輕鬆多元的選購體驗。在空間首層,主要的陳列分散布置在入口處和樓梯下方,核心的收銀區域則能更好的進行服務和諮詢。在背景牆體中,一個轉角的LED屏幕作為品牌視覺的輸出媒介,無論在街道或者室內都能清晰得觀看到其動態的信息。

We strive to have different forms and scales of display areas in this space, but also let the crowd into the store could feel relaxed and have a rich shopping experience. On the first floor, the main displays are scattered at the entrance and under the stairs, while the core cash register area is better for service and consultation. In the background wall, an L-shape LED screen is used as the medium of visual output of the brand to cooperate with the space, and its dynamic information can be seen both from the street or inside the shop.



夾層由入口延展至空間內部,構成一個整潔的平台,這裡既是重要的陳列區域,也是通向二樓的中轉站。向兩側開放的視角能更好得引導人們行至二樓空間。形體清晰的實木樓梯和紫紅色的石材並置,如同連接空間的序幕。

The mezzanine extends from the entrance to the indoor, forming a neat platform. It is a main display area and a transit to the second floor. The open view on both sides leads people to the space on the second floor. The solid wood staircase matches the purple stone, as a prelude to the space.



當視野來到最為開闊的二層空間,島狀吧檯以貫穿店鋪的黑色體塊為核心,讓相對複雜的平面布局形成一個視覺焦點。同時,和樓梯連為一體的金屬掛杆與厚重的牆體形成對比,提升展示效果。面對近5米的高挑幕牆,它帶來的通透視野同樣影響著陳列秩序,我們用一組極簡的移動掛杆排布在玻璃下方,滿足陳列的同時,又與室外街景交互視線。在通過一組通頂的木製櫃體後,最里側的空間自然地成為試衣間和倉儲區域,並由一個簡單的形體轉折打造最終的收尾。

When the view comes to the most open space- the second floor, the island bar is centered on a black block that runs through the store, giving the relatively complex floor plan a center point. Meanwhile, the metal hanging poles integrated into the staircase contrast with the heavy wall and display the clothes better. When facing the 5-meter curtain wall, the transparent vision brought by it also affect the display order of the space. We use a group of minimalist mobile-hanging rods arranged under the glass to satisfy the display requirement and communicates with the street scene outside. After passing through a group of ceiling-high wooden cabinets, the innermost space naturally becomes the fitting room and storage area, and a simple physical twist becomes the space finish.



精緻、粗糲、古樸、明亮,目所能及的開放包容形成了空間的基調。無論是向上疊加的幾何關係,還是橫向展開的豐富布局,都成為我們和WHOOSIS共同解讀街頭文化的一次有趣嘗試。

Exquisite, rough, primitive, bright, open, and inclusive form the tone of the space. Whether the superimposed geometric relationship or the rich layout spread horizontally became an interesting attempt for us and WHOOSIS to interpret street culture together.



技術圖紙

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項目信息

項目名稱:WHOOSIS成都店空間設計

項目地址:成都市成華區萬科天薈

委託方:WHOOSIS

空間設計:未來以北工作室

設計團隊:金波安,李泓臻,羅霜華,李曄瑩

施工團隊:成都楚風營造

設計時間:2022.06 - 2022.09

完工時間:2023.01

項目面積:250平米

攝影:未來以北工作室

主要材料:松木多層板、肌理漆、不鏽鋼、大理石

主要品牌:燦好木業、藝術大師塗料、振陽石材有限公司

Project Name:WHOOSIS Chengdu Store Space Design

Address:Vanke Tianhui, Chenghua District, Chengdu, China

Client:WHOOSIS

Design Company:Fon Studio

Team:Jin Boan, Li Hongzhen, Luo Shuanghua, Li Yeying

Construction Team:Chengdu Chufeng Building

Design Period:2022.06 - 2022.09

Completion:2023.01

Building Area:250㎡

Photograph:Fon Studio

Main Material:pine multilayer board, texture paint, marble, stainless steel

Main Brand:Canhao Wood, Art master painting, Zhenyang Stone Lt,d

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