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親愛的您，
這裡是LearingYard學苑！
今天小編為大家帶來的是最新錢報（七十七），
具體為文獻推文（期刊論文）
《Manufacturer rebate strategy under chain to chain
competition》的精讀
歡迎您的用心訪問！
本期推文閱讀時長大約5分鐘，請您耐心閱讀。
Share interest, spread happiness, increase knowledge, leave beautiful.
Dear you,
This is LearingYard Academy!
Today Xiaobian brings you the latest money report (77),
Specifically for the intensive reading of literature tweets (journal papers)
《Manufacturer rebate strategy under chain to chain
competition》
Welcome your heart visit!
This tweet will take about 5 minutes to read, please be patient.
今天小編分享一篇期刊論文《Manufacturer rebate strategy under chain to chain competition》的題目和關鍵詞部分，小編將從思維導圖、精讀內容、知識補充三個板塊來介紹這一部分內容，請讀者跟小編一起學習一下吧！
1.思維導圖
該篇文獻的題目與關鍵詞思維導圖部分如下圖所示：
The title and key words of this paper are shown in the following figure:
2.精讀內容
本期內容小編對該篇期刊的題目進行一個拆分，並對關鍵詞做出解釋。首先。小編將題目拆分為Manufacturer rabate,Chian to Chian Competition。
This edition of the content of the journal of the title of a split, and to explain the keywords. First of all. The title is divided into Manufacturer rabate,Chian to Chian Competition.
Manufacturer rabate（製造商返利）：製造商返利分直接向消費者返利（拉式返利）、渠道返利（製造商給予零售渠道返利），推式返利針對的是中間渠道，拉式返利針對的是終端消費者。常見返利促銷方式有折扣、購買贈送禮物、積分等。
Manufacturer rabate: Manufacturer rabate rebates are divided into direct rebates to consumers (pull rebates) and channel rebates (manufacturers give retail rebates). Push rebates are aimed at intermediate channels, and pull rebates are aimed at end consumers. Common rebate promotion methods include discounts, gifts, points, etc.
Chian to Chian Competition（渠道與渠道之間的競爭）：渠道競爭是渠道衝突的一種表現形式,是指同一行業不同企業之間或不同系統之間為同一目標市場進行的競爭的表現形式。其表現形式有兩種:一是本企業銷售渠道同一層次企業的競爭。二是本企業與其他企業同一層次的渠道對象在同一目標市場上銷售同類產品的競爭。
Chian to Chian Competition: Channel competition is a form of channel conflict, which refers to the competition between different enterprises in the same industry or between different systems for the same target market. Its expression has two forms: one is the enterprise sales channel of the same level of enterprise competition. The second is the competition between the same level of channel objects and other enterprises to sell similar products in the same target market.
我們再來看到關鍵詞部分，學者將關鍵詞分為四個關鍵詞，首先是Chain to chain competition,rebate,consumer segmentation,cost-effectiveness。
We'll see keywords, keyword scholars divided into four keywords, the first is the Chain to Chain competition, rebate, consumer segmentation, cost - effectiveness.
第一個關鍵詞為渠道與渠道之間的競爭，第二個關鍵詞為返利，這兩個關鍵詞都是與題目相對應的關鍵詞，符合關鍵詞的選取方式。第三個與第四個關鍵詞是學者從文中引申的關鍵詞，第三個為消費者市場細分，第四個關鍵詞為成本效益。所謂消費者市場細分就是把市場分為很多板塊，然後這些板塊裡面有著不同的消費群體，所謂成本效益是指進行財務決策時效益要大於成本的原則，即實現效益大於成本。
The first keyword is the competition between channels, and the second keyword is the rebate. These two keywords are the keywords corresponding to the topic, in line with the keyword selection method. The third and fourth keywords are the keywords extended by scholars from the text, the third is consumer market segmentation, and the fourth is cost-effectiveness. The so-called consumer market segmentation is to divide the market into many plates, and then there are different consumer groups in these plates. The so-called cost-benefit refers to the principle that the benefit is greater than the cost when making financial decisions, that is, the realization of the benefit is greater than the cost.
3.知識補充
1，什麼是市場細分？
1. What is market segmentation?
市場細分是指根據顧客需求的差異性,將整體市場劃分成若干個顧客群,每一個顧客群構成一個細分市場,每一個市場之間的需求又存在差異。也就是企業根據消費者需求的不同,把整個市場劃分成不同板塊。
Market segmentation refers to dividing the overall market into several customer groups according to the differences of customer needs. Each customer group constitutes a market segment, and the demands of each market are different. In other words, enterprises divide the whole market into different sectors according to the different needs of consumers.
2.關鍵詞提取的作用及要求。
2. Function and requirements of keyword extraction.
作用在於在投稿流程中用於分類，同時在發表後用於索引。
It is used for classification in the submission process and for indexing after publication.
要求：（1）關鍵詞要能突出研究主旨。（2）熟悉目標期刊要求。（3）避免關鍵詞過長，除非是相關領域熟知的說法。（4）避免寬泛性的詞語。（5）避免使用縮寫。
Requirements: (1) Keywords should be able to highlight the research theme. (2) Familiar with the requirements of the target journal. (3) Avoid long keywords unless they are familiar to the relevant field. (4) Avoid broad words. (5) Avoid abbreviations.
今天的分享就到這裡了。
如果您對今天的文章有獨特的想法，
歡迎給我們留言，
讓我們相約明天，
祝您今天過得開心快樂！
That's it for today's sharing.
If you have a unique idea about today’s article,
Welcome to leave us a message,
Let us meet tomorrow,
Have a nice day!
參考資料：有道翻譯
參考文獻：[1] He H, Ai X, Wang G, et al. Manufacturer rebate strategy under chain to chain competition[J]. Journal of the Operational Research Society, 2022: 1-15.
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